Personalized categories – These tabs are populated by the topics and publishers that a signed-in Google user has read and/or selected. It is often dominated by the largest and most general-interest publishers. Because it’s made up of what Google judges to be the most important topics, it’s probably the most competitive category. Top Stories – As the default category, the assumption is this category gets the highest traffic and therefore click-throughs. One particular point of annoyance for publishers: There is no politics category, with those topics instead sprinkled through Top Stories, U.S., World and Business. In addition to deciding the publishers, topics and articles that make up Google News, the search giant decides how it all will be organized for search users. Google’s algorithm also decides on the news topics (or keywords), and of course the individual articles that appear for each topic, in each category, at any given time. A completely redesigned version of Google News was released in mid-May 2018, after being announced at Google’s I/O developer conference earlier that month. News in organic search (5.5 min) 1.1 Google News (2.5 min)įound at both and as a tab in Google’s search engine results pages (or SERPs), this is the “homepage” of news in this search engine. 7.5 Mobile-friendly checker from Google (<0.5 min)ġ. 7.1 AMP, or Accelerated Mobile Pages (1 min). 5.6 Project Owl and fighting “fake news” (1 min). Publisher types and website structure (3 min) News XML sitemap/Google News sitemap (0.5 min) 1.2 News ranking types on the organic SERPs (3 min). ARTICLE SEO CHECKER HOW TO
Overall, this article will show you how to optimize your news site and articles to perform well– leading to increased Google visibility. So, news publishers are looking for the latest Google News search engine optimization, or SEO, tips.Īnother thought to consider: As Rebecca MacKinnon wrote in the Washington Post, “ Two-thirds of people surveyed last year in 28 countries for the 2017 Edelman Trust Barometer expressed low levels of trust in ‘mainstream institutions’ of business, government, media and nongovernmental organizations.” In 2016, the Edelman report found that over 60 percent of those surveyed trusted Google News as a source over the individual publishers who create the articles that are displayed – which means for some digital news consumers, ranking in Google News and the search engine results pages, or SERPs, is possibly the only way news publishers will reach them.īelow, we break down what you need to know about news SEO, the newly redesigned Google News, how to get site approval, and the news-related ranking types and answer the question of “How do I optimize my website for Google News?”
And of course, the king of search engines is Google. More and more, the answer is readers who are looking for news from search engines. By Chelsey Heath can we get more people who consume what we’re producing? This covers your bases of traffic, page views, visits, uniques, returning visitors, loyal visitors, subscribers, supporters, sharers, commenters, etc.
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